CHIEF MARKETING OFFICER (CMO)

About the Role

We are looking for an experienced and results-driven Chief Marketing Officer (CMO) to lead our brand, marketing, growth and revenue-generation strategy across B2C, B2B and institutional markets.

The CMO will be responsible for building a strong and differentiated education/EdTech brand while developing a measurable marketing engine that drives awareness, qualified leads, customer acquisition, revenue, retention and long-term growth.

The role covers a diverse portfolio including online courses, STEM/DIY and robotics kits, school curriculum partnerships, educational labs, student and teacher programs, and institutional partnerships.

Key Responsibilities

1. Marketing Strategy & Leadership

• Develop and execute the overall marketing strategy aligned with business and revenue objectives.
• Create annual, quarterly and monthly marketing plans across all business verticals.
• Define marketing KPIs, budgets, targets and ROI expectations.
• Build and lead a high-performance marketing team comprising internal resources, agencies and specialist partners.
• Establish effective marketing processes, reporting and performance-management systems.

2. Brand & Positioning

• Develop and strengthen the company's brand identity, positioning and market presence.
• Create differentiated positioning and messaging for different products and customer segments.
• Establish the organization as a trusted and innovative education, STEM and EdTech brand.
• Ensure consistent brand communication across all customer touchpoints.
• Drive thought leadership and reputation-building initiatives.

3. Digital & Performance Marketing

• Own the digital marketing ecosystem, including website, landing pages, SEO and conversion optimization.
• Lead performance marketing across platforms such as Google, Meta, YouTube and LinkedIn.
• Develop campaigns targeting students, parents, schools, teachers and institutional customers.
• Drive measurable improvements in leads, conversion, customer acquisition cost and marketing-generated revenue.
• Own key performance metrics including CPL, CAC, conversion rate and ROAS.

4. Content, Social Media & Creative

• Develop and execute the social media strategy across relevant platforms.
• Build a strong content engine covering blogs, videos, case studies, webinars, podcasts, e-books and other formats.
• Lead creative communication including brand films, product videos, testimonials, reels, explainers and motion graphics.
• Build an efficient internal and external creative production ecosystem.

5. CRM, Marketing Automation & Customer Lifecycle

• Own email, WhatsApp, SMS, push notifications and other direct marketing channels.
• Develop segmented campaigns for prospects, students, parents, schools, teachers and existing customers.
• Build data-driven lead nurturing, segmentation, automation, retargeting, retention, cross-selling and upselling programs.
• Work closely with Sales and Technology to optimize the complete Marketing → Lead → Sales → Customer → Retention journey.

6. B2B, School & Institutional Marketing

• Develop marketing programs with schools, universities, education organizations, NGOs and technology/STEM partners.
• Lead co-branded campaigns, school events, workshops, webinars, competitions and referral programs.
• Develop B2B marketing through conferences, exhibitions, demonstrations, lab showcases and account-based marketing.
• Generate qualified leads for institutional sales.

7. Product Marketing & Sales Enablement

• Develop positioning, value propositions, messaging and competitive differentiation for products and services.
• Create sales enablement materials including presentations, brochures, case studies and other conversion assets.
• Work with Product and Academic teams to translate technical and educational capabilities into compelling customer propositions.
• Support Sales with qualified opportunities and effective marketing assets.

8. Events, PR & Community

• Lead the company's event and experiential marketing strategy, including STEM fairs, exhibitions, hackathons, conferences and open-house programs.
• Manage PR, media relations, corporate communications and thought-leadership initiatives.
• Develop influencer, ambassador and community programs involving educators, parents and students.

9. Growth, Analytics & Budget Management

• Build a data-driven growth function across B2C and B2B markets.
• Establish marketing analytics, dashboards and performance reporting.
• Continuously test new channels, campaigns, customer segments and markets.
• Develop and manage marketing budgets and optimize spending based on performance.
• Manage agencies, vendors and freelancers and evaluate their performance.

Key Success Metrics

Success in this role will be measured through:

• Marketing-generated revenue and pipeline contribution
• Qualified lead generation and lead-to-customer conversion
• Customer acquisition cost (CAC) and cost per lead (CPL)
• Return on Ad Spend (ROAS)
• Brand awareness and market presence
• Customer retention and referral rates
• Marketing ROI and budget efficiency
• B2B and institutional lead generation
• Campaign delivery and content execution

What We’re Looking For

• Proven experience in a senior marketing leadership role, preferably as a CMO, VP Marketing, Head of Marketing or equivalent.
• Strong experience in building and executing integrated marketing strategies across digital, brand, performance, content and B2B channels.
• Demonstrated ability to build and manage high-performing marketing teams.
• Strong understanding of performance marketing, SEO, CRM, marketing automation and analytics.
• Experience in customer acquisition, lead generation, conversion optimization and revenue-focused marketing.
• Strong understanding of B2B and institutional marketing, preferably within education, EdTech, STEM, technology or related sectors.
• Excellent commercial, analytical and strategic thinking skills.
• Strong communication, leadership and stakeholder-management abilities.
• A hands-on, data-driven and results-oriented approach.

Why Join Us?

This is a leadership opportunity to shape the brand, growth engine and market expansion of an innovative education and STEM organization. You will have the opportunity to build marketing from strategy through execution and directly influence business growth across B2C, B2B and institutional markets.

Reporting & Leadership Scope

The CMO will report directly to the CEO / Managing Director and lead the broader marketing function across Brand, Digital & Performance, Content & Creative, Social Media, B2B/School Marketing, CRM & Marketing Automation, PR, Events and Marketing Analytics.